Creatives in Advertising: Unearthing the Deepest | The Marketers

Coming back to the title of this article, what are Creatives? The word “Creatives” have been used here as in advertising parlance. Creatives in advertising parlance are nouns which mean the TV commercials that you see or a print/ooh ad that you encounter. So for example a Vodafone zoo-zoo Ad campaign had many creatives on air simultaneously. All marketing communications lectures in B-schools stop at creatives. Marketers will do all the strategic jobs of Situation analysis followed by Segmenting, finalizing the target group and deciding on the positioning.

The Cola Wars- Part Deux | The Marketers

So as promised, I'm back with Part Two of The Cola Wars.   Sprite’s been making waves with their fresh bout of witty ads. They never fail to make

The Cola Wars | The Marketers

Disclaimer- Only covering Indian ads. Also, while some of the brands are under either PepsiCo or Coca Cola, I’m still analysing their ads

T.O.I’s Wake up call to The Hindu | The Marketers

Owing to the recent TVC and print campaigns by The Hindu, it would have been fair to assume that TOI would lower the amounts of their so called sensational news

NESCAFÉ – It’s time you started | The Marketers

The taste that got North India started on Coffee – Nescafe. Nescafe is synonymous to Coffee, and the ubiquitous presence of its instant coffee machines speaks volumes about its market penetration. Students are hooked onto it from the moment they first enter their college canteen, and probably it’s the most sold drink during exams.

Smart Move! – Third Prize, Marketique | The Marketers

In a year, which could be described as anything but good for the world economy, when most of the companies were grappling with ideas for settling their P&Ls

Verito Man | The Marketers of India

Mahindra Verito- And??? It’s different when you are BMW or Mercedes Benz. The ads made can be vague, laddered up to the point where it stops being a

Nirma (Women) Power | The Marketers

Nirma's first commercial was a plain but effective way of communicating the brand's message, girl in a shining white frock, dancing to our jingle. Over the years Nirma has grown as a brand, its focus has shifted from just talking about the effectiveness of the product ( few recent adverts have even done away with doodh si safedi.. and the rangeen kapda.. lines entirely) centering its communication around a brilliant idea- 'Empowered Women'

Health Food in India? | The Marketers

‘I don’t want healthy food!’  Such cry might seem to come from a person who is short-sighted and who does not care about the tons of fat he is consuming.

Hum Mein Hai Hero!!! | The Marketers

First of all I would like to thank Sahil Dev for asking me a question which made me take the effort of putting down my thoughts. The Hero Honda JV recently