Customer Driven Customer Delight | The Marketers

Characters: Annoying Aunty 1 (AA1), Annoying Aunty 2 (AA2), Poor Takeaway Joint Personnel (JP), Yours Truly (Me) Setting: on a tiresome evening somewhere in a

The World Cup is here! | The Marketers

It’s time for Waka Waka. People not even remotely interested in the sport of soccer are debating whether Cappello is responsible for England’s mess or

CRM at the grass-root level | The Marketers

It is amazing how much you can learn about marketing from the people working at the retail counter. I came across one such incident last evening. I had given