Virtual Goods, Real Selling | The Marketers

A pink tractor costs $3.50, a Breton horse costs $4.40 and a chicken costs $1.40. What am I talking about? Farmville, of course. The biggest rage and the

We’re off to Vacations :) | The Marketers

Dear readers, We're off to Bangkok, Delhi, Adventure trip to , home... for a week-long vacation. We've run off to places where forget the

The Marketers | IIM Calcutta’s Official Marketing Blog

Home About You the marketer! The Team <!-- --> That time of the year...

What am I? – Category Related Positioning | The Marketers

Let me at the outset warn you that this is going to be a longish read. But if you stick it out I hope you find something of value here. One definition of

What’s in a name? | The Marketers

What’s in a name? A lot, as Juliet must have felt when she said the above words to Romeo. David Ogilvy agreed with Juliet when he said “Any damn fool can

Where will thou run, O customer? | The Marketers

The spending on television advertisements has been on an exponential rise in the past few years with every brand wanting to flood you with its commercials.

You the marketer! | The Marketers

This blog aims to connect the marketing enthusiasts across the country. To restate the obvious, all connections are bi-directional. If you feel that you've been

Things Religions Tell Us | The Marketers

If you think you know a fair bit about marketing, chances are one cursory glance at the topic would have you going – “Oh! Let’s see what this over-smart

Think big, Spend less | The Marketers

Small is beautiful. I don’t intend to sound clichéd, but ask any entrepreneur and he’ll vouch for this. ­For any small enterprise or start-up, funds