The Future of Advertising | The Marketers

Advertising's future as we see it. The decline of the relevance of demographic segmentation vis-à-vis behavioral segmentation and its effects on targeted advertising.

Deal or No Deal | The Marketers

The title might have reminded you of a popular US Game show (And the Indian counterpart by the name of Khulja Sim Sim hosted by Aman Verma). The game was

Flipping The Junglee Invasion? | The Marketers

Another David vs Goliath story? But there's a twist. From where I look Flipkart is Goliath, not Amazon!!

Go IndiGo: On time is a wonderful thing! | The Marketers

One industry which has been in the news for all the wrong reasons has been the Airlines industry of India. Along with the emergence of low cost carriers, the

Health Food in India? | The Marketers

‘I don’t want healthy food!’  Such cry might seem to come from a person who is short-sighted and who does not care about the tons of fat he is consuming.

The Great Summer Battle | The Marketers

This summer, while we were busy with our internship, learning the nuts and bolts of marketing first hand, India once again immersed itself in the annual

Interview with Tommy Hilfiger CEO | The Marketers

Mr. Shailesh Chaturvedi has been working with Tommy Hilfiger India since 2006. An engineer & MBA by education, he has been working in the apparel industry

Jet Lite vs Jet Airways Konnect | The Marketers

Last week, I read in the newspapers that Jet Airways is planning a brand consolidation, reducing currently used 3 brands, Jet Airways, the full-service airline,

Using Press as Promotional Channel | The Marketers

PR: we’ve often heard this term being used in the marketing parlance. So what is it. Simply stated, it a kind of promotion channel which, in the words of Mr.