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Creatives in Advertising: Unearthing the Deepest | The Marketers

Coming back to the title of this article, what are Creatives? The word “Creatives” have been used here as in advertising parlance. Creatives in advertising parlance are nouns which mean the TV commercials that you see or a print/ooh ad that you encounter. So for example a Vodafone zoo-zoo Ad campaign had many creatives on air simultaneously. All marketing communications lectures in B-schools stop at creatives. Marketers will do all the strategic jobs of Situation analysis followed by Segmenting, finalizing the target group and deciding on the positioning.

The Cola Wars- Part Deux | The Marketers

So as promised, I'm back with Part Two of The Cola Wars.   Sprite’s been making waves with their fresh bout of witty ads. They never fail to make

Go IndiGo: On time is a wonderful thing! | The Marketers

One industry which has been in the news for all the wrong reasons has been the Airlines industry of India. Along with the emergence of low cost carriers, the

Verito Man | The Marketers of India

Mahindra Verito- And??? It’s different when you are BMW or Mercedes Benz. The ads made can be vague, laddered up to the point where it stops being a

Health Food in India? | The Marketers

‘I don’t want healthy food!’  Such cry might seem to come from a person who is short-sighted and who does not care about the tons of fat he is consuming.