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Creatives in Advertising: Unearthing the Deepest | The Marketers

Coming back to the title of this article, what are Creatives? The word “Creatives” have been used here as in advertising parlance. Creatives in advertising parlance are nouns which mean the TV commercials that you see or a print/ooh ad that you encounter. So for example a Vodafone zoo-zoo Ad campaign had many creatives on air simultaneously. All marketing communications lectures in B-schools stop at creatives. Marketers will do all the strategic jobs of Situation analysis followed by Segmenting, finalizing the target group and deciding on the positioning.

NESCAFÉ – It’s time you started | The Marketers

The taste that got North India started on Coffee – Nescafe. Nescafe is synonymous to Coffee, and the ubiquitous presence of its instant coffee machines speaks volumes about its market penetration. Students are hooked onto it from the moment they first enter their college canteen, and probably it’s the most sold drink during exams.

Flipping The Junglee Invasion? | The Marketers

Another David vs Goliath story? But there's a twist. From where I look Flipkart is Goliath, not Amazon!!

Hum Mein Hai Hero!!! | The Marketers

First of all I would like to thank Sahil Dev for asking me a question which made me take the effort of putting down my thoughts. The Hero Honda JV recently

Pack it right! | The Marketers

I would like to start this article by testing your imagination powers. I will pose a hypothetical scenario, the year is 2104 A.D, the world is now being ruled

Jet Lite vs Jet Airways Konnect | The Marketers

Last week, I read in the newspapers that Jet Airways is planning a brand consolidation, reducing currently used 3 brands, Jet Airways, the full-service airline,

Customer Driven Customer Delight | The Marketers

Characters: Annoying Aunty 1 (AA1), Annoying Aunty 2 (AA2), Poor Takeaway Joint Personnel (JP), Yours Truly (Me) Setting: on a tiresome evening somewhere in a

Using Press as Promotional Channel | The Marketers

PR: we’ve often heard this term being used in the marketing parlance. So what is it. Simply stated, it a kind of promotion channel which, in the words of Mr.

The World Cup is here! | The Marketers

It’s time for Waka Waka. People not even remotely interested in the sport of soccer are debating whether Cappello is responsible for England’s mess or

CRM at the grass-root level | The Marketers

It is amazing how much you can learn about marketing from the people working at the retail counter. I came across one such incident last evening. I had given