Coming back to the title of this article, what are Creatives? The word “Creatives” have been used here as in advertising parlance. Creatives in advertising parlance are nouns which mean the TV commercials that you see or a print/ooh ad that you encounter. So for example a Vodafone zoo-zoo Ad campaign had many creatives on air simultaneously. All marketing communications lectures in B-schools stop at creatives. Marketers will do all the strategic jobs of Situation analysis followed by Segmenting, finalizing the target group and deciding on the positioning.
The taste that got North India started on Coffee – Nescafe. Nescafe is synonymous to Coffee, and the ubiquitous presence of its instant coffee machines speaks volumes about its market penetration. Students are hooked onto it from the moment they first enter their college canteen, and probably it’s the most sold drink during exams.
In a year, which could be described as anything but good for the world economy, when most of the companies were grappling with ideas for settling their P&Ls
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