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The Cola Wars- Part Deux | The Marketers

So as promised, I'm back with Part Two of The Cola Wars.   Sprite’s been making waves with their fresh bout of witty ads. They never fail to make

NESCAFÉ – It’s time you started | The Marketers

The taste that got North India started on Coffee – Nescafe. Nescafe is synonymous to Coffee, and the ubiquitous presence of its instant coffee machines speaks volumes about its market penetration. Students are hooked onto it from the moment they first enter their college canteen, and probably it’s the most sold drink during exams.

Go IndiGo: On time is a wonderful thing! | The Marketers

One industry which has been in the news for all the wrong reasons has been the Airlines industry of India. Along with the emergence of low cost carriers, the

Nirma (Women) Power | The Marketers

Nirma's first commercial was a plain but effective way of communicating the brand's message, girl in a shining white frock, dancing to our jingle. Over the years Nirma has grown as a brand, its focus has shifted from just talking about the effectiveness of the product ( few recent adverts have even done away with doodh si safedi.. and the rangeen kapda.. lines entirely) centering its communication around a brilliant idea- 'Empowered Women'

Health Food in India? | The Marketers

‘I don’t want healthy food!’  Such cry might seem to come from a person who is short-sighted and who does not care about the tons of fat he is consuming.

Hum Mein Hai Hero!!! | The Marketers

First of all I would like to thank Sahil Dev for asking me a question which made me take the effort of putting down my thoughts. The Hero Honda JV recently