The taste that got North India started on Coffee – Nescafe. Nescafe is synonymous to Coffee, and the ubiquitous presence of its instant coffee machines speaks volumes about its market penetration. Students are hooked onto it from the moment they first enter their college canteen, and probably it’s the most sold drink during exams.
One industry which has been in the news for all the wrong reasons has been the Airlines industry of India. Along with the emergence of low cost carriers, the
Nirma's first commercial was a plain but effective way of communicating the brand's message, girl in a shining white frock, dancing to our jingle. Over the years Nirma has grown as a brand, its focus has shifted from just talking about the effectiveness of the product ( few recent adverts have even done away with doodh si safedi.. and the rangeen kapda.. lines entirely) centering its communication around a brilliant idea- 'Empowered Women'